VALERA PROFESSIONAL offers a range of tools which meet the requirements of the most demanding hairdressers in the world. All Valera® appliances feature advanced technology for top level performance which make the stylist's work easier and respects the hair's delicate structure.

VALERA COLOUR CARE uses three key technologies to preserve hair color, shine and natural moisture.

• Negative ions and Tourmaline maintain the hair's proper hydration

• Valera appliances offer top performance at lower temperatures:
  - In hairdryers, faster airflow allows rapid drying at cooler temperatures
  - In hair straighteners, the ceramic coating allows hair to glide smoothly over the plates for even heat distribution.

• Temperature Management for personalized and precise temperature regulation.

Featuring Three Valera Professional Collections:
- Swiss Nano Hair Dryers
- Swiss Turbo Hair Dryers
- Swiss X Hair Straighteners